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Think Tank - Open Source Marketing: “All Change Please” – Part 1: Customer focus (by invitation only)

Think Tank - Open Source Marketing: “All Change Please” 

All Change Please': Discover how Open Source is forcing profound change on vendors, customers and their interrelationships. On the customer side, explore how the open model involves business practice transformation and adaptation to constant change.

 

October 1, 2010, from 11:00 AM to 04:00 PM - Register >

  

This Think Tank is intended to CxOs and community leaders.

 

09.00-10.30

OPEN WORLD FORUM KEYNOTES

10.30-11.00

Pause and networking


Morning session: Customer Focus

11.00-12.30

Why should you bother to 'understand' FOSS? Free and Open Source Software is not just about the money. When it comes to organizations, FOSS for involves change and understanding of specifics. These specifics matter for two important reasons: as a customer, you should know what your actual benefits are; as a customer organization, you can take advantage of working with other people. FOSS is not just  another software stack, but a community. But what kind of community? Does community matter for customers of FOSS solutions? What about 'Open Core' solutions?

Workshop co-leads:

- Charles H.Schultz, Founder, Ars Aperta, FOSS Alliance (France)

- Simon Phipps, Chief Strategy Officer, ForgeRock, Director, Open Source Initiative (UK)

- Carlo Piana, Lawyer, General Counsel to the Free Software Foundation Europe (Italy) 

12.30-14.00

Cocktail-Lunch and networking

 

Afternoon session - part 1 : Vendor/Project Focus – Does Open Source Need Marketing.

14.00-15.00

From the vendors' perspective, their relationship with the customer has typically been developed and refined through marketing. But the traditional tools of IT marketing where developed for a very different marketplace from that of modern Open Source software. This presentation will deal with the following questions: Is there a need for marketing at all within Open Source? How does traditional marketing fit with the very different Open Source business models? What new disciplines need to be added to the marketing mix and which old tools have lost their edge and are no longer needed?

Workshop co-leads:

- Sandro GroganzFunder and principal, Initmarketing (Germany)

- Rory MacDonaldConsultant, InitMarketing (Germany)

Patrice Bertrand, CEO, Smile, Chairman, Conseil National du Logiciel Libre



15.00-16.00

 

Afternoon session - part two: Workshop – How can OSS vendors help their customers to handle the changes in OSS?

This workshop will be run jointly by the FOSS Alliance and Init Marketing, and will explore the intersection of the two earlier presentations: looking at how marketing and other customer-focused disciplines can be improved to help OSS customers to handle change.

Workshop co-leads:

Sandro GroganzFunder and principal, Initmarketing (Germany)

Rory MacDonaldConsultant, InitMarketing (Germany)

 

 

16.00-16.30

Pause and networking

16.30-17.30

OPEN WORLD FORUM CLOSING KEYNOTES

 

Speakers

Patrice Bertrand
COO, Smile, Chairman, CNLL (France)
Sandro Groganz
Funder and principal, Initmarketing (Germany)
Rory MacDonald
Consultant, InitMarketing (Germany)
Simon Phipps
Director, Open Source Initiative, Chief Strategy Officer, ForgeRock (UK)
Carlo Piana
Lawyer, General Counsel to the Free Software Foundation Europe (Italy)
Charles-H Schulz
Co-Founder and associate, Ars Aperta (France)

Attendees

Please note that only the attendees who desired to be publically displayed will be listed here, so there may be more attendees that you currently see.

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